BlueTreeApps.com Redefines Mobile Application Content Management
New plugin suite for WordPress delivers content management for native mobile applications.
Denver, CO, November 14, 2012 — Denver-based BlueTree, Inc. announces the launch of the BlueTree ACM plugin suite for the popular web content management system, WordPress. BlueTree ACM is an Application Content Management system that provides users the ability to manage content simultaneously for their website and native mobile app using a content management system such as WordPress. The ACM unifies website and native mobile app content under one CMS.
Shifting away from typical application development solutions which are known for high costs and time-consuming update processes, the BlueTree ACM was built to allow even non-technical customers to manage content themselves.
“We’ve simplified the management of information by providing a single place to update mobile applications and websites by using our Mobile Plugin suite for WordPress.” said James Edwards, Bluetree CEO. He continued, “This is not a web app, an iFrame or a wrapper, but a content management system for native iOS and Android apps.”
To put this in perspective, Edwards used the example of a typical high school managing their various platforms with distributed content. A high school will need to independently maintain their website, their mobile app, a CRM, blast email templates, and other services such as Google Calendars. BlueTree integrates every element and links it to a single data source with one content management system. This saves time and money by eliminating the need to update multiple sources of information.
“Low cost and ease-of-use are not normally associated with creating and maintaining websites and mobile apps,” Edwards said. He continued, “Typically an organization will need to hire a team of developers to create their mobile app and others to build the website. Then when changes are required, they will pay again for the updates. This can be an expensive proposition for an organization managing their costs. The BlueTree ACM coupled with flexible payment options makes getting started, easy and painless.”
Not limited to just the education industry, the BlueTree ACM is easily adaptable to a variety of organizations such as religious institutions, associations and other non-profits. A full range of features provide functionality needed most such as calendars, contacts, the ability to accept donations, image and video galleries and document management.
Setup fees start at $499, with low monthly service and support plans. BlueTree’s no risk pricing includes publishing the app and automatic updates when operating systems or devices change.
BlueTree ACM Features:
- Manage Web and Mobile App Content Using WordPress
- Use Common Tools Such as Google Calendars and Paypal
- Install into Existing WordPress Installations
- Integrate Using API’s to CRMs and Other Systems
- Low Setup and Support Fees
Growth rates for the development and adoption of mobile apps continue to accelerate and can’t be ignored. Organizations are finding the need to reach their audiences wherever they are, using the mediums they prefer. BlueTree makes it easy for organizations utilizing WordPress to maintain their mobile apps using a tool they are already familiar with. If a website is needed, BlueTree can assist in developing one as well and integrating the ACM.
Edwards commented: “BlueTree is ideally situated to take advantage of the mobile growth trend. Existing app development and maintenance methods rely on teams of developers and multiple systems that can be expensive to build and maintain. We are replacing that model with a system that’s smarter, more flexible and affordable. Our services also appeal to a much wider audience that until now viewed developing mobile apps as out of reach.”
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About BlueTree, Inc.
The BlueTree team has decades of combined experience creating mobile and web-based services for a variety of industries. Based in Colorado’s Denver Technology Center, they are actively developing a range of mobile solutions.
8101 East Prentice Avenue, Suite 750, Greenwood Village, CO 80111
Press contact: Jake Edwards